We’d love to work with you to bring your business to MCM Comic Con, there are some great benefits to choosing to exhibit with us;
Visitor numbers are increasing amongst our entire portfolio and we have big plans to drive growth across the MCM brand
Our fanbase covers a wide demographic of age groups and interests including; Film & TV, Comics, Manga, Anima, Cosplay, Video Games and all aspects of geek and collector culture. They love to come to our shows, and they love to see what’s new and what’s nostalgic in pop culture.
ReedPOP, new owners of MCM Comic Con, specialise in delivering world class celebrations of pop culture to fans globally. MCM is now a part of the family of geeky professionals who deliver New York Comic Con, Star Wars Celebration, the PAX game shows, plus high-profile pop events on five continents. Our global reach will bring new fans, new media interest, and new exposure for your business.
We’re investing in our Comic Villages across all shows, bringing respected artistic talent and fresh comic programming to audiences
We bring celebrity guests with huge followings amongst our broad pop culture audience, from A-list to cult favourites
It’s an exciting time to exhibit at MCM Comic Cons! Click the FAQ tab for more information & connect with the Dealer Gateway HERE.
Besides space for large exhibitors MCM also provide a venue for smaller exhibitors and dealers who are looking for a lower cost way to interact with our attendees.
Besides space-only locations and exhibitor booths we also offer Dealer booths* at most of our shows. These generally come in 4x2m or 6x3m sizes, although sizes at some regional shows may vary. These are mainly aimed at dealers with a slightly larger budget who benefit from selling their merchandise in ways that simply aren’t possible from behind one or more sales tables. These booths are generally positioned in the better locations on our floor plans.
Besides booths we also provide sales tables. These are 6ft tables (1.80m x 60cm)** from behind which dealers can trade. Sales tables come in two varieties, perimeter and centre locations.
Perimeter locations are either placed on the perimeter of our floor plan or are on blocks where a wall is erected behind each location. Centre locations are similar to perimeter locations however they do not come not any walling.
To keep the cost of dealer locations down all bookings are done via our online dealer gateway. Here you are able to book locations for upcoming events, register for dealer updates which inform you when our future events go on sale & download show specific information.
* No fascia board is provided at regional shows for dealer booth locations.
** due to the nature of supply at our European shows tables sizes may vary slightly.
Select the event you want to book for from the available shows
Read our do’s and don’ts and select the type of booking you wish to make.
Read the instructions on the top of the form
Click the link to open the floor plan
If you have your dealer code fill it in and push the Pre-fill Form button, alternatively provide the information under Step 1.
Select the location you wish to book under Step 2. Only locations that are available to book will show. If you wish to add more tables within the same block and require another row for input, click [Add more Tables for this block]
Once you have selected your location, select your optional extra’s under Step 3.
Once completed click the “calculate cost” button to give you an overview of what you have select and the associated costs. Please take note of the early payment deadline.
Read the Terms & Conditions and tick the box if you agree. Please keep in mind we cannot take your booking if you do not agree with our terms and conditions.
Click on the Submit button to send us your order.
The Dealer department will review your order and once it has been accepted you will be sent a confirmation email which contains an overview of your booking and a link to your payment gateway.
Follow the link to the payment gateway and pay at least the minimum deposit (50%) of the total amount without discounts. Please ensure you make this payment within 24hrs after receiving the confirmation email or your booking will be cancelled.
Dealer locations are open to a wide variety of people. As long as your products fit the theme of our show, are legal to sell in the UK to the public attending and you are willing to comply to any & all regulations regarding the sales of good & services, either based in law, the event location’s policies or MCM’s policies, you can be a dealer at one of our events. Please be aware that there are additional restrictions on products of an adult nature, weapons and foods and we strongly recommend anyone who wants to sell these types of products at out events to contact us before booking.
When looking at the floor plan certain tables are backed up against the walls these are perimeter tables. As some floor plan designs do not provide sufficient perimeter locations some blocks on the floor plan have wall in between both sides of the block, generally indicated in orange. As these tables also back up to a wall they are also classed as perimeter locations.
Centre tables do not have a wall behind them and generally have a stand directly behind them facing the other way.
A backing table is a second table equal in size to your main table which is placed directly behind doubling your sales surface space from 6 x 2ft to 6ft x 4ft (This table can only be used behind your main table, NOT at the side or anywhere else)
All floor plans are preliminary copies and may change in the run up to an event. Although we take the utmost care when providing you with the information during the booking process, due to the nature of the event changes to the floor plan are unavoidable. As changes to the floor plan happen frequently we do not send out notifications of these changes.Changes to the floor plan are no grounds for cancelling your order. If due to the floor plan change your location is no longer available we will strive to provide you with a location of equal or greater
If you are booking a dealer booth you can use your own grid wall / clothes rails etc as long as you stay within the assigned area and comply with any other regulation.
Due to the restrictions put on dealer tables, clothes rails are not allowed in these locations. However grid walls are allowed within your own space.
Almost anything as long as it’s legal in the country our show is at. However ee do have restrictions on certain products including, but not limited to, packaged and non-packaged food & drink (including alcohol), Mystery boxes / Games of Chance, T-shirts and FUNKO Pop-Vinyl’s.
LICENCED PRODUCTS – Please be aware that any branded products are required to be fully licensed and clearly labelled. Please ensure you have proof of license or purchase receipts for these products. Any unlicensed items on sale could be seized but the licensors or trading standards, with the possibility of the stand being required to close for the duration of the event.
SIGNING ACTIVITY – All planned signing activity on stands must be agreed and authorised with MCM ahead of the event.
As a general rule: Each table location comes with a front table, a backing table and 1 chair.
Dealer booths come with:
– Small booth: 4 tables and 2 chairs
– Large booth: 6 tables and 3 chairs
At our shows outside of the UK backing tables are not included in any bookings.
As a general rule:
Dealer tables: N + 1
Small booth: N x 3
Large booth: N x 4
N = the number of locations you booked.
Wristbands are for the entire event and cannot be shared between employees.
Yes – additional dealer wristbands can be ordered during the booking process. If you require more wristbands after your booking up to 5 weeks before the show you can request more by emailing email@example.com
Wristbands can also be purchased from security on site.
No there are no refunds for wristbands and they are also non-transferable.
Dealer wristbands give access to the event halls outside of regular opening hours at which time stands are not necessarily manned. Although we provide out of hours security having people roam the halls which have no business there is undesirable. Therefore we will ban dealers who use their wristbands in other ways than intended.
Generally speaking set up takes place the day before the show opens at 2pm. Dealer booths are generally allowed in slightly earlier.
For exact times please consult your dealer pack / show specific information
Most venues do facilitate this. We will however not sign or accept any packages, parcels, pallets. Please ensure you are on site to receive your delivery or have made arrangements with the handling services which operates in that particular venue.
Please consult the site specific information for details regarding shipping.
This is entirely dependent on the venue. At certain shows we can provide free parking passes (max of 1) per dealer booking. At other venues we are only able to provide a discount on normal prices. These normally need to be ordered in advanced, but are generally payable at security.
Please consult the show specific information for more parking details.
In most cases is suffices to cover up your wares. With the exception of activities in the main theatre no members of the public are allowed in the hall after closing. The people in the main theatre will be guided out via the main walkway and are not allowed to roam amongst the stalls. Security is also present after the show closes, however, we cannot take any responsibility for your goods.
Please ensure you take all your belongings. If you cannot take all your goods and materials with you for whatever reason please make arrangements with one of the storage providers who can safely store your goods for you to pick up at a later date. Everything left in the hall after breakdown will be cleared and considered to be trash.
You will be charged for the removal of any trash at the end of the show which is left on your stand.
No, all booking are final, non-refundable and non-transferable.
Please note:VAT POLICY AND LIABILITY INSURANCEVATIn order to exhibit at one of our shows, please note that the following VAT rules will apply:Please note location is based on invoice address
Exhibitors and dealers based in the UK will be charged 20% UK VAT on all products and services.
Any charges relating to admissions will be charged 20% UK VAT, no matter where an exhibitor or dealer is based.
Exhibitors and dealers based in Europe, outside the UK, will not be charged VAT on their invoice provided a valid VAT number is supplied. These exhibitors and dealers will need to use standard reverse charge procedures to declare the VAT (inputs and the outputs) on their local VAT return.
Exhibitors or dealers based in Europe, outside the UK, who are unable to supply a valid VAT number will be charged 20% UK VAT. In very limited circumstances, we might be able to qualify these exhibitors or dealers as trade customers without a VAT number.
Exhibitors and dealers in the rest of the world outside the UK and Europe will not be charged VAT provided they can supply proof that they operate a business registered business in their local country.
Frequently Asked Questions:Q: Why am I paying VAT now at MCM when I did not before?A: Invoices have been billed as space only, but as we refer to HMRC guidance we understand that MCM Comic Con provides other services for your show experience, including hall cleaning, marketing, security, promotions and more, making the transaction subject to VAT at the local rate of 20%.Q: Am I able to refuse services and thus not pay VAT?A: Standard convention services supplied by MCM are packaged together in your exhibition experience. They cannot be itemized or chosen separately.Q: This is a 20% price increaseA: VAT is recoverable in most scenarios. For those without a UK registration, there are direct methods to claim back the VAT through HMRC (https://www.gov.uk/reclaim-vat).PUBLIC LIABILITY INSURANCEIt is a condition of participation at one of our events that you must be able to meet any potential liabilities arising from any incidents caused by you, your staff or your contractors. You have the option of paying for an Exhibitor Indemnity to enhance the terms and conditions to include an indemnity for your liability and loss of property at the event. If you wish to make your own arrangements to cover these liabilities, a waiver form will be provided which needs to be completed and is kept on record.If you do not possess appropriate insurance for this event you will not be allowed to exhibit.